Assignment 3, Task 1 Feedback

Assignment 3, Task 1

1.     Create a survey monkey and make use of Facebook, Instagram, Twitter and Flickr as a tool for gathering feedback from your peers (e.g. post and ask for feedback, retweet, likes (survey & focus group). Collect your responses and post to your blog

2.     vox pop your target audience’s responses to the advert (use as quotes) and post to your blog

3.     Interview your client and post responses to your blog

4.     Use Emaze to create a poster to put on your blog summarising your feedback using:

·         images & video

·         quotes (using quotation marks)

·         statistics/graphs

Write a brief summary, discussing and comparing your responses, and assess the strengths and weaknesses of your advert (can be a video). 

1. What have you learned from your feedback - 5 main points?
2. Did your persuasive technique work (what was it?)
3. What were the main strengths and weaknesses?
4. Which is most important – client, peer or target audience feedback?
5. Did your advert appeal to the youth audience? 
6. Did your client agree you produced an imaginative and effective advert that did not break regulation or advertising codes?
7. Is your advert successful in meeting the brief in it's current state - are any changes needed & can you justify this?

QUESTIONS FOR YOUR AUDIENCE & PEER FEEDBACK

What is the ad making you think or feel about this product? Suggest 3 or 4 potential multiple choice answers, one of which is your preferred response

Is this recognisable/suitable as an advert for this brand and why? It looks like their other adverts because It doesn't look like their other ads  It isn't how I think of/what I associate with this brand

Do you think the advert is aimed at you (a youth audience, male or female)? Suggest 3 or 4 potential multiple choice answers, one of which is your preferred response

Is it interactive – are you able to shoot, click, close, fight, skip, answer, link to etc What do you suggest would make it more interactive? Give 3 or 4 potential multiple choice answers, one of which is your preferred response

What do you think it looks professional (like a real example?) about this ad?

Overall, what would you improve?

Would you retweet/like it?   Yes/No

Assignment 1, Task 4 Conventions of Youth Banner Ads vs Broadcast

Assignment 1, Task 4 Final Assessment

What information is the advert giving you – how does it catch your attention? (Product release date, Sale, Competition, Features etc…) Is this typical of banner adverts - why?

What you do to make it interactive: shoot, click, close, fight, skip, answer etc Is this typical of banner adverts - what happens when you click? Why does this appeal?

How have they Branded advert (Logo, Trademark, Product, colour scheme?) Have they featured the product and how prominent is it in the advert? Is this typical of banner adverts – why?

How long does this advert run for – or how long does it require you to read it? Are there more images than text? Is this typical for a banner advert - why? Why does this appeal to a youth audience?

Do they use Photo images and how have they manipulated them – cut out & backgrounds etc? Is this typical for banner adverts to do this – why?

What colour are used - Why does the above appeal to a youth audience? Where is your attention drawn to on the page – is this where the large central image is? Why is this typical for banner ads to do this?

The ‘Copy’ – how big and what fonts are used – how many are different? Where is the copy (text) positioned? What information is it giving you – or how does it relate to the images? What is the slogan – what words are used here to make it memorable? Is this typical for banner ads to do this – why?

Assignment 1, Task 4 Final Assessment

https://www.youtube.com/watch?v=qP1PQDmR9uQ

Is there a story? If yes, what is it about? If not, what is happening in the advert - what do you see? Is this typical for Broadcast Ads to do this - why? Why does this appeal to a youth audience?

What can you hear (what TYPE of music, is there a voiceover) and how it sounds? Is this typical for Broadcast Ads to do this for this kind of product - why? Why does this appeal to a youth audience?

How long does this advert run for – or how long does it require you to read it? Is there more images than text? Is this typical for Broadcast Ads to do this - why? Why does this appeal to a youth audience?

What types of images are used – live action video or special effects – and what are they of? Is this typical for Broadcast Ads to do this - why?

What is the editing doing – is the advert quick or slow? What happens at the end of the advert – is there a product shot and/or the logo/TM? Is this typical for Broadcast Ads to do this - why?

The ‘Copy’ – how big and what fonts are used – how many are different? Where is the copy (text) positioned? What information is it giving you – or how does it relate to the images? What is the slogan – what words are used here to make it memorable? Is this typical for Broadcast Ads to use minimal text and slogans - why?

Assignment 1, Task 4 Final Assessment

Explain: what are the differences between the conventions (the typical things you expect to see/hear) of Banner Ads and Broadcast ads for this type of product?

1. Still image vs moving images - amount of information you can take in

2. Time/duration

3. Interactivity

4. Use of sound with images

Which type of advert is more effective for a youth audience?

Assignment 2, Task 4 & 5

Task 4: Class report of ASA regulations, Copyright and Trademark for the age you are targeting (including references)

Task 5: Annotation of draft and Statement that your online ad conforms to advertising regulation for sign off

http://www.cap.org.uk/About-CAP/Our-role.aspx

How it works

The Advertising Codes are written and maintained by two industry bodies, the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). CAP is responsible for writing and maintaining the UK Code for Non-broadcast Advertising, Sales Promotion and Direct Marketing. BCAP is responsible for writing and maintaining the UK Code for Broadcast Advertising.

The Advertising Standards Authority (ASA) is the independent body that administers the Codes and investigates complaints. It is not a voluntary system - all ASA upheld adjudications are strictly enforced by a range of industry sanctions– and it is entirely funded by industry.

In addition to writing the Codes, CAP and BCAP also offer an extensive range of advice and training services to advertisers to help them abide by the rules. 

What do the Codes cover?

• Print and press ads
• Posters
• Direct mail
• Television and radio ads
• Competitions, special offers
• Email and text messages
• Internet (banners, pop-ups, virals, sponsored search, marketing communications on companies’ own websites and other non-paid for space under their control.) 
• Teleshopping 
• Cinema commercials
• Promotions 

Task 4: What are the codes around non broadcast advertising?  The UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing

Research and complete your allocated slide on the presentation

• Daniel S: Misleading advertising
• Nigel: Harm and offence
• James: Children
• Shontiece: Privacy
• Kenny: Sales Promotion
• Roopa: Database Practice
• Daniel T: Weight control and slimming
• Tom: Food, supplements and health/nutrition claims
• Jeremiah: Alcohol
• Tim: Gambling
• Ashley: Motoring
• Ese: Recognition of marketing
• Josh: Copyright and trademarks - use of existing images or slogans, designs, https://www.copyrightservice.co.uk/copyright/intellectual_property

CAN I USE GOOGLE IMAGES FOR FREE ON MY WEBSITE OR BLOG?

Have you ever wondered if it was legal to use any image you found online through a Google search? Some of us want to use an image we find on Google for our website, brochures or blogs, but is that okay? you may not be a photographer or want to spend money purchasing images. So can you just jump on Google and use any image found there? Here’s the low down…

It is considered Illegal to use any image that holds a copyright without that owner’s permission or without purchasing a license that grants that permission. You may never be found out – however you may receive a threatening letter from companies like Getty Images with a lawsuit warning because you’ve illegally used their image on your site. These lawsuits could be $1000’s of dollars per image. No one wants this! But there’s GOOD NEWS – Google offers an Advanced Search option that helps you filter their Google images to only reveal those Google images that are Free License, royalty free, or open to the public for use in any way. These are the images that you’ll want to plug into your blog or website.

FIND GOOGLE IMAGES FOR FREE

Let’s say I was looking for a “Purple Butterfly” Image – and I went over to Google Images to search.

You’ll get all sorts of results, but which images are free to use?

CLICK ON ADVANCED SEARCH

As of August 2013 this is how the layout of Google Images looks. If you glance at the right side of your screen you’ll see a gear icon. Click on that opens a dropdown menu that offers “Advanced Search.” Click that.

This will allow all sorts of filtering options that you can set to narrow down the millions of results to images that you are able to use freely.

When you open this dropdown option you’ll find “FREE TO USE OR SHARE, EVEN COMMERCIALLY.” Then click “Advanced Search” and you’ll see the images that Google suggests are free for you to use.

DOUBLE CHECK IF YOUR IMAGE IS ROYALTY FREE

Even though these images are listed by Google as “Free to Use” you may still want to even Double Check. Remember that you always want to cover yourself from being sued, or even just stealing from someone out there who kindly asked you to not use their image. There’s another resource online called TinEye. It’s called a Reverse Image Lookup. This really cool free tool allows you to drag and drop an image into it’s search feature to verify the origin of a photo. Take a few extra moments before using a found image to go through this step. You’ll discover additional info about the image, get to see if it’s been used excessively, or even find its creative commons usage.

1. Choose an advert to apply the 'code' or 'rule' to.

How do these apply to these adverts? http://www.theguardian.com/media/asa

http://www.theguardian.com/media/2015/apr/29/beach-body-ready-ad-faces-formal-inquiry-as-campaign-sparks-outrage

http://www.theguardian.com/media/2015/jan/28/david-beckhams-tv-ad-for-whisky-cleared-by-advertising-watchdog

http://www.theguardian.com/media/2015/apr/29/mirage-e-cigarette-ad-banned-advertising

http://www.theguardian.com/media/2015/feb/25/tv-ad-worlds-slimmest-phone-banned-objectifying-women-kazam-asa 

Here is some examples of the analysis you would need to write:
http://sivagowsi.blogspot.co.uk/2010/10/homework-adverts-banned-by-asa.html

2. What rules are most significant to youth advertising?  http://youtu.be/cMBjmSQ1GDk & https://www.gov.uk/marketing-advertising-law/overview

3. Explain how CAP codes apply online banner ads (and not BCAP which is UK Broadcast Advertising), and explain how the ASA enforces complaints. 

TIM

NIGEL

ASHLEY

JAMES