Assignment
3, Task 1
1.
Create a survey monkey and make use of Facebook, Instagram, Twitter and Flickr as a
tool for gathering feedback from your peers (e.g. post and ask for feedback,
retweet, likes (survey & focus group). Collect your responses and post to
your blog
2.
vox pop your
target audience’s responses to the advert (use as quotes) and post to your
blog
3.
Interview your
client and post responses to your blog
4.
Use Emaze to create a poster to put on your blog summarising your feedback using:
·
images &
video
·
quotes (using quotation
marks)
·
statistics/graphs
Write a brief summary, discussing and comparing your responses, and assess the strengths and weaknesses of your advert (can be a video).
- What have you learned from your feedback - 5 main points?
- Did your persuasive technique work (what was it?)
- What were the main strengths and weaknesses?
- Which is most important – client, peer or target audience feedback?
- Did your advert appeal to the youth audience?
- Did your client agree you produced an imaginative and effective advert that did not break regulation or advertising codes?
- Is your advert successful in meeting the brief in it's current state - are any changes needed & can you justify this?
QUESTIONS
FOR YOUR AUDIENCE & PEER FEEDBACK
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What is the ad making
you think or feel about this
product?
Suggest 3 or 4 potential multiple choice answers, one of which is your preferred response
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Is this recognisable/suitable
as an advert for this brand and why?
It looks like their other adverts because
It doesn't look like their other ads
It isn't how I think of/what I associate with this brand
|
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Do you think the advert
is aimed at you (a youth audience, male or female)?
Suggest 3 or 4 potential multiple choice answers, one of which is your preferred response
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Is it interactive – are
you able to shoot, click, close, fight, skip, answer, link to etc
What do you suggest would
make it more interactive?
Give 3 or 4 potential multiple choice answers, one of which is your preferred response
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What do you think it
looks professional (like a real example?) about this ad?
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Overall, what would you
improve?
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Would you retweet/like it?
Yes/No
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