Tuesday, 19 May 2015
Monday, 18 May 2015
Friday, 15 May 2015
Assignment 3 Final Task Self-Evaluation Report
Self-Evaluation
worksheet
The Brief
As an intern, you
have been commissioned by the marketing agency ‘Cre8tive Works’ to create ideas
for an imaginative online campaign for a one of their range of youth-oriented
products using interactive banner ads. Your ideas should make full use of the opportunities
to be interactive, follow the ASA regulations and be aware of copyright and
trademark issues, and have a clear and recognisable persuasive technique.
1.
Summarise your
feedback. Write this up in 1 paragraph
Client
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Target Audience
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Peers
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How successful was your advert in fulfilling the brief
according to their feedback?
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2. Self-evaluation
What are 3 Technical strengths
of your advert & why?
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1.
2.
3.
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What was strong/needs improving and why?
1.
Use of colours
and images and layout, where you have placed things in the advert frame
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Strong or needs improvement?
Why?
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2.
Use of appealing
and appropriate fonts and copy, using language to appeal young people, a
memorable slogan that makes sense?
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Strong or needs improvement?
Why or how?
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3.
How professional
does it look technically – blending effects, cutting out the edges etc
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Strong or needs improvement?
Why or how?
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4.
Does it suit
this brand of product?
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Strong or needs improvement?
Why or how?
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5.
Is the advert
convincing and imaginative?
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Strong or needs improvement?
Why or how?
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6.
Does it make good
use of interactivity?
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Strong or needs improvement?
Why or how?
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7.
Is the persuasive
technique clear?
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Strong or needs improvement?
Why or how?
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What are 3 main areas for improvement
& why?
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1
2
3
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Merit level answers
What would you differently
next time and what impact would it have had on your work?
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Looked more carefully at examples of these
types of products?
Looked more carefully at examples of
interactive banner ads?
Thought about the purpose and planned the idea
more carefully?
Used my own images or searched more carefully?
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Write this up as a report and post to your blog
by 10:40 this morning
Monday, 11 May 2015
Assignment 3 Task 1-3 Feedback
Assignment
3 Task 1-3 Feedback
Pass:
Collect adequate feedback from
the client, target audience and peers
Show the finished advert to their
client, target audience and class and obtain feedback via a basic questionnaire
(given)
1.
Client
(me)
2.
Target
Audience (Youth Audience, survey monkey social media)
3.
Peers
(Others in the class)
Quotes and overall percentages for each
question
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Peer
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Client
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Target Audience
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Q1
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Q2
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Q3
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Q4
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Q5
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Q6
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Merit:
Compare the feedback from client,
target audience and peers.
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Similarities
Positives Negatives
Differences
Positives Negatives
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Present using graphs and quotes to show clearly
the points of agreement and difference.
Distinction:
Assess (judge, weigh up, balance)
the feedback from client, target audience and peers and draw conclusions from
it.
Which sources is most valid/valuable in judging the success
and why?
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What were the expected or unexpected
findings?
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Expected
Unexpected
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Justify their comments – why do
you think they said/thought this and do you agree with their comments/feedback
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Summarise and explain
the strengths and areas for improvement
What caused it (ie didn’t plan or have strong idea, shoot original
images?)
How did this affect
meeting the requirements of the brief?
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Conclusion (weigh up the positive and improvements) was
your advert a success overall from the viewpoint of your feedback
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Overall,
my advert was/was not successful in meeting the brief because:
Youth Audience
(colours, images, choice of font or text)
Persuasive Technique
(was clear – made sense, suited to this brand)
Followed the
conventions of banner ads (Interactivity, links, encourages you to click)
Regulation (copyright
use of images?)
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Friday, 8 May 2015
Assignment 2, Task 5: Conventions of Banner ads - dimensions, interactivity and purpose
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. In many cases, banners are delivered by a central ad server.
Because of its graphic element, a banner ad is somewhat similar to a traditional ad you would see in a printed publication such as a newspaper or magazine, but it has the added ability to bring a potential customer directly to the advertiser's Web site. This is something like touching a printed ad and being immediately teleported to the advertiser's store! A banner ad also differs from a print ad in its dynamic capability. It stays in one place on a page, like a magazine ad, but it can present multiple images, include animation and change appearance in a number of other ways.
The simplest banner ads feature only one, static JPEG image, which is linked to the advertiser's home page. More common is the GIF-animated banner ad, which displays several different images in succession, sometimes to create the effect of animated motion. Then there are rich media banner ads -- ads that use audio, video. These banner ads, which usually have larger file sizes, are often interactive beyond their simple linking function.
Interactivity via phones
http://www.mobileinc.co.uk/2010/02/the-evolution-of-mobile-advertising-banners-part-one-the-creative-possibilities-of-the-accelerometer/
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