Self-Evaluation
worksheet
The Brief
As an intern, you
have been commissioned by the marketing agency ‘Cre8tive Works’ to create ideas
for an imaginative online campaign for a one of their range of youth-oriented
products using interactive banner ads. Your ideas should make full use of the opportunities
to be interactive, follow the ASA regulations and be aware of copyright and
trademark issues, and have a clear and recognisable persuasive technique.
1.
Summarise your
feedback. Write this up in 1 paragraph
Client
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Target Audience
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Peers
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How successful was your advert in fulfilling the brief
according to their feedback?
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2. Self-evaluation
What are 3 Technical strengths
of your advert & why?
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1.
2.
3.
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What was strong/needs improving and why?
1.
Use of colours
and images and layout, where you have placed things in the advert frame
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Strong or needs improvement?
Why?
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2.
Use of appealing
and appropriate fonts and copy, using language to appeal young people, a
memorable slogan that makes sense?
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Strong or needs improvement?
Why or how?
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3.
How professional
does it look technically – blending effects, cutting out the edges etc
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Strong or needs improvement?
Why or how?
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4.
Does it suit
this brand of product?
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Strong or needs improvement?
Why or how?
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5.
Is the advert
convincing and imaginative?
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Strong or needs improvement?
Why or how?
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6.
Does it make good
use of interactivity?
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Strong or needs improvement?
Why or how?
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7.
Is the persuasive
technique clear?
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Strong or needs improvement?
Why or how?
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What are 3 main areas for improvement
& why?
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1
2
3
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Merit level answers
What would you differently
next time and what impact would it have had on your work?
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Looked more carefully at examples of these
types of products?
Looked more carefully at examples of
interactive banner ads?
Thought about the purpose and planned the idea
more carefully?
Used my own images or searched more carefully?
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Write this up as a report and post to your blog
by 10:40 this morning
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