Assignment 1, Task 2 & 3

Assignment 1, Task 3 Final Assessment

Discuss 2 different Types of adverts from 2 different Sectors in how they use Persuasive Techniques to sell to a Youth Audience Choose the example from above that best describes your persuasive technique. Then choose another for a different technique Advert 1 Task 2: What Type of Advert is this?  the symbolic advert (e.g. where a flu germ is portrayed as an alien) 1. How is this type of ad recognisable as being a "?" advert? 2. Discuss what in this advert makes it fit into this category (use the example). 3. Explain what characteristics/associations this gives the product? 4. Why is this type effective/appropriate in selling/promoting this product to its audience (who are they - age, gender, demographic, lifestyle & interests etc?) What Sector? Banner Ad (online new media) Task 3: Persuasive Technique 1. Identify the technique and describe how you recognise this technique in this advert as a suitable example 2. What is it persuading the audience of and how does it do this in the advert? 3. Why does this technique appeal to a youth audience?

cadbury goes here..

Advert 1 Task 2: What Type of Advert is this? celebrity adverts (celebrity endorsed; episodic or story based) 1. How is this type of ad recognisable as being a "?" advert? 2. Discuss what in this advert makes it fit into this category (use the example). 3. Explain what characteristics/associations this gives the product? 4. Why is this type effective/appropriate in selling/promoting this product to its audience (who are they - age, gender, demographic, lifestyle & interests etc?) What Sector? TV Broadcast Ad (old media) 1 Identify the technique and describe how you recognise this technique in this advert as a suitable example 2. What is it persuading the audience of and how does it do this in the advert? 3. Why does this technique appeal to a youth audience? Merit: Types  Explain the difference between the 2 types in the 2 examples - refer to specifics ie 'the demonstration ad has a before and after of the product being used, whereas the symbolic advert shows the product as a superhero and the flu/dirt/germs/hunger as a supervillain' Merit: Persuasive Techniques Explain the use of Persuasive Techniques in the examples and compare 2 ads Advert 1 1. Explain how this technique works – does it appeal to identifying with the characteristics of the product or to logic and reason-decisions to buy? Advert 2 2. Explain how this technique works – does it appeal to identifying/being associated with the characteristics of the brand or to logic and reason-decisions to buy the product? Compare advert 1 and 2 3. Compare the differences between these techniques in the adverts selected 4. Explain why they are an appropriate technique in selling this particular product to a youth audience?