Assignment
1, Task 4 Final Assessment
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What information is the advert
giving you – how does it catch your attention? (Product release date, Sale,
Competition, Features etc…)
Is this typical of
banner adverts - why?
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What you do to make it interactive:
shoot, click, close, fight, skip, answer etc
Is this typical of
banner adverts - what happens when you click?
Why does this appeal?
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How have they Branded
advert (Logo, Trademark, Product, colour scheme?)
Have they featured the product
and how prominent is it in the advert?
Is this typical of
banner adverts – why?
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How long does this
advert run for – or how long does it require you to read it?
Are there more images
than text?
Is this typical for a
banner advert - why?
Why does this appeal to
a youth audience?
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Do they use Photo images
and how have they manipulated them – cut out & backgrounds etc?
Is this typical for
banner adverts to do this – why?
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What colour are used - Why
does the above appeal to a youth audience?
Where is your attention
drawn to on the page – is this where the large central image is?
Why is this typical for
banner ads to do this?
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The ‘Copy’ – how big and
what fonts are used – how many are different?
Where is the copy (text)
positioned?
What information is it
giving you – or how does it relate to the images?
What is the slogan –
what words are used here to make it memorable?
Is this typical for
banner ads to do this – why?
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Assignment
1, Task 4 Final Assessment
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Is there a story? If
yes, what is it about? If not, what is happening in the advert - what do you see?
Is this typical for
Broadcast Ads to do this - why?
Why does this appeal to
a youth audience?
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What can you hear (what TYPE
of music, is there a voiceover) and how it sounds?
Is this typical for
Broadcast Ads to do this for this kind of product - why?
Why does this appeal to
a youth audience?
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How long does this
advert run for – or how long does it require you to read it?
Is there more images
than text?
Is this typical for
Broadcast Ads to do this - why?
Why does this appeal to
a youth audience?
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What types of images are
used – live action video or special effects – and what are they of?
Is this typical for
Broadcast Ads to do this - why?
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What is the editing
doing – is the advert quick or slow?
What happens at the end of
the advert – is there a product shot and/or the logo/TM?
Is this typical for
Broadcast Ads to do this - why?
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The ‘Copy’ – how big and
what fonts are used – how many are different?
Where is the copy (text)
positioned?
What information is it
giving you – or how does it relate to the images?
What is the slogan –
what words are used here to make it memorable?
Is this typical for
Broadcast Ads to use minimal text and slogans - why?
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Assignment
1, Task 4 Final Assessment
Explain: what
are the differences between the conventions
(the typical things you expect to see/hear) of Banner Ads and Broadcast ads for
this type of product?
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1. Still image vs moving
images - amount of information you can take in
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2. Time/duration
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3. Interactivity
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4. Use of sound with
images
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Which type of
advert is more effective for a youth audience?
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