Assignment 1, Task 2 & 3

Assignment 1, Task 3 Final Assessment

Discuss 2 different Types of adverts from 2 different Sectors in how they use Persuasive Techniques to sell to a Youth Audience Choose the example from above that best describes your persuasive technique. Then choose another for a different technique Advert 1 Task 2: What Type of Advert is this?  the symbolic advert (e.g. where a flu germ is portrayed as an alien) 1. How is this type of ad recognisable as being a "?" advert? 2. Discuss what in this advert makes it fit into this category (use the example). 3. Explain what characteristics/associations this gives the product? 4. Why is this type effective/appropriate in selling/promoting this product to its audience (who are they - age, gender, demographic, lifestyle & interests etc?) What Sector? Banner Ad (online new media) Task 3: Persuasive Technique 1. Identify the technique and describe how you recognise this technique in this advert as a suitable example 2. What is it persuading the audience of and how does it do this in the advert? 3. Why does this technique appeal to a youth audience?

cadbury goes here..

Advert 1 Task 2: What Type of Advert is this? celebrity adverts (celebrity endorsed; episodic or story based) 1. How is this type of ad recognisable as being a "?" advert? 2. Discuss what in this advert makes it fit into this category (use the example). 3. Explain what characteristics/associations this gives the product? 4. Why is this type effective/appropriate in selling/promoting this product to its audience (who are they - age, gender, demographic, lifestyle & interests etc?) What Sector? TV Broadcast Ad (old media) 1 Identify the technique and describe how you recognise this technique in this advert as a suitable example 2. What is it persuading the audience of and how does it do this in the advert? 3. Why does this technique appeal to a youth audience? Merit: Types  Explain the difference between the 2 types in the 2 examples - refer to specifics ie 'the demonstration ad has a before and after of the product being used, whereas the symbolic advert shows the product as a superhero and the flu/dirt/germs/hunger as a supervillain' Merit: Persuasive Techniques Explain the use of Persuasive Techniques in the examples and compare 2 ads Advert 1 1. Explain how this technique works – does it appeal to identifying with the characteristics of the product or to logic and reason-decisions to buy? Advert 2 2. Explain how this technique works – does it appeal to identifying/being associated with the characteristics of the brand or to logic and reason-decisions to buy the product? Compare advert 1 and 2 3. Compare the differences between these techniques in the adverts selected 4. Explain why they are an appropriate technique in selling this particular product to a youth audience?

Assignment 3, Task 1 Feedback

Assignment 3, Task 1

1.     Create a survey monkey and make use of Facebook, Instagram, Twitter and Flickr as a tool for gathering feedback from your peers (e.g. post and ask for feedback, retweet, likes (survey & focus group). Collect your responses and post to your blog

2.     vox pop your target audience’s responses to the advert (use as quotes) and post to your blog

3.     Interview your client and post responses to your blog

4.     Use Emaze to create a poster to put on your blog summarising your feedback using:

·         images & video

·         quotes (using quotation marks)

·         statistics/graphs

Write a brief summary, discussing and comparing your responses, and assess the strengths and weaknesses of your advert (can be a video). 

1. What have you learned from your feedback - 5 main points?
2. Did your persuasive technique work (what was it?)
3. What were the main strengths and weaknesses?
4. Which is most important – client, peer or target audience feedback?
5. Did your advert appeal to the youth audience? 
6. Did your client agree you produced an imaginative and effective advert that did not break regulation or advertising codes?
7. Is your advert successful in meeting the brief in it's current state - are any changes needed & can you justify this?

QUESTIONS FOR YOUR AUDIENCE & PEER FEEDBACK

What is the ad making you think or feel about this product? Suggest 3 or 4 potential multiple choice answers, one of which is your preferred response

Is this recognisable/suitable as an advert for this brand and why? It looks like their other adverts because It doesn't look like their other ads  It isn't how I think of/what I associate with this brand

Do you think the advert is aimed at you (a youth audience, male or female)? Suggest 3 or 4 potential multiple choice answers, one of which is your preferred response

Is it interactive – are you able to shoot, click, close, fight, skip, answer, link to etc What do you suggest would make it more interactive? Give 3 or 4 potential multiple choice answers, one of which is your preferred response

What do you think it looks professional (like a real example?) about this ad?

Overall, what would you improve?

Would you retweet/like it?   Yes/No

Assignment 1, Task 4 Conventions of Youth Banner Ads vs Broadcast

Assignment 1, Task 4 Final Assessment

What information is the advert giving you – how does it catch your attention? (Product release date, Sale, Competition, Features etc…) Is this typical of banner adverts - why?

What you do to make it interactive: shoot, click, close, fight, skip, answer etc Is this typical of banner adverts - what happens when you click? Why does this appeal?

How have they Branded advert (Logo, Trademark, Product, colour scheme?) Have they featured the product and how prominent is it in the advert? Is this typical of banner adverts – why?

How long does this advert run for – or how long does it require you to read it? Are there more images than text? Is this typical for a banner advert - why? Why does this appeal to a youth audience?

Do they use Photo images and how have they manipulated them – cut out & backgrounds etc? Is this typical for banner adverts to do this – why?

What colour are used - Why does the above appeal to a youth audience? Where is your attention drawn to on the page – is this where the large central image is? Why is this typical for banner ads to do this?

The ‘Copy’ – how big and what fonts are used – how many are different? Where is the copy (text) positioned? What information is it giving you – or how does it relate to the images? What is the slogan – what words are used here to make it memorable? Is this typical for banner ads to do this – why?

Assignment 1, Task 4 Final Assessment

https://www.youtube.com/watch?v=qP1PQDmR9uQ

Is there a story? If yes, what is it about? If not, what is happening in the advert - what do you see? Is this typical for Broadcast Ads to do this - why? Why does this appeal to a youth audience?

What can you hear (what TYPE of music, is there a voiceover) and how it sounds? Is this typical for Broadcast Ads to do this for this kind of product - why? Why does this appeal to a youth audience?

How long does this advert run for – or how long does it require you to read it? Is there more images than text? Is this typical for Broadcast Ads to do this - why? Why does this appeal to a youth audience?

What types of images are used – live action video or special effects – and what are they of? Is this typical for Broadcast Ads to do this - why?

What is the editing doing – is the advert quick or slow? What happens at the end of the advert – is there a product shot and/or the logo/TM? Is this typical for Broadcast Ads to do this - why?

The ‘Copy’ – how big and what fonts are used – how many are different? Where is the copy (text) positioned? What information is it giving you – or how does it relate to the images? What is the slogan – what words are used here to make it memorable? Is this typical for Broadcast Ads to use minimal text and slogans - why?

Assignment 1, Task 4 Final Assessment

Explain: what are the differences between the conventions (the typical things you expect to see/hear) of Banner Ads and Broadcast ads for this type of product?

1. Still image vs moving images - amount of information you can take in

2. Time/duration

3. Interactivity

4. Use of sound with images

Which type of advert is more effective for a youth audience?