What is a Moodboard? https://archive.org/details/Mydeco-Moodboards606
Part 1: Create a mood board
of your idea for your banner advert using images, colours and fonts.
Describe how your advert will be appealing to a youth audience and what
persuasive technique.
Who is your audience?
1. Get this from an image of a typical audience member
from google images. Or use your audience profile you may have created for your
earlier units on audience demographics.
Paste it here:
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How old they are?
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What gender are they – is this
important for your product?
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What are their interests and what
they spend their money on (what fashion, music, films, games, Beats headphones,
apps, where they go out etc)
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What is their demographic group (most
likely college student or unskilled worker C2s or D).
Will they be able to afford your
product?
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2. Fonts suitable for this audience
Put them here
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3. Images and
Colours suitable for this audience
Paste in some images of your banner advert for
suggestions of colours
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Image 1: Background/
People
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Image 2:
Product
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Image 3:
Logos
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Colour 1
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Colour 2
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5. Describe your decisions
What is the idea of your advert? (Pass)
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What persuasive technique your ad is using? (Merit)
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How will your choice of fonts, images and colours
will appeal to a youth audience? (Merit/Distinction)
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Assemble your basic Moodboard here http://www.gomoodboard.com or if you are feeling creative try here which let's you design a collage of images
Part 2:
Sketch a rough draft of your advert (You can use your previous banner advert for
this)
If you can get onto this website via your smart phone you can draw your layout plan for your banner advert here: https://sketch.io/sketchpad/
Annotate using the boxes your ideas and describe your layout (conventions) on the blog post
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