Monday, 27 April 2015

Assignment 2 Task 1 Banner Ad Pre-production



Part 1: Create a mood board of your idea for your banner advert using images, colours and fonts.

Describe how your advert will be appealing to a youth audience and what persuasive technique.

Who is your audience?

Include a screen grab of your audience profile (here) or use www.Fakebook.com

1. Get this from an image of a typical audience member from google images. Or use your audience profile you may have created for your earlier units on audience demographics.

Paste it here:









How old they are?



What gender are they – is this important for your product?



What are their interests and what they spend their money on (what fashion, music, films, games, Beats headphones, apps, where they go out etc)





What is their demographic group (most likely college student or unskilled worker C2s or D).
Will they be able to afford your product?






2. Fonts suitable for this audience
Choose 2 or 3 suitable fonts that target your audience from here http://www.dafont.com

Put them here











3. Images and Colours suitable for this audience
Paste in some images of your banner advert for suggestions of colours

Image 1: Background/
People











Image 2:
Product
Image 3:
Logos
Colour 1
Colour 2

5. Describe your decisions
What is the idea of your advert? (Pass)




What persuasive technique your ad is using? (Merit)




How will your choice of fonts, images and colours will appeal to a youth audience? (Merit/Distinction)




Assemble your basic Moodboard here http://www.gomoodboard.com or if you are feeling creative try here which let's you design a collage of images 

Part 2:

Sketch a rough draft of your advert (You can use your previous banner advert for this)

If you can get onto this website via your smart phone you can draw your layout plan for your banner advert here: https://sketch.io/sketchpad/ 


Annotate using the boxes your ideas and describe your layout (conventions) on the blog post

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