many of the women in the advert feel that they cannot buy any jeans because of their size (problem)
At the end of the advert the women feel happy because the special K is saying that "you're so much more than a number" therefore suggesting that special K is the solution (product)
Special K The USP is - Helps you to lose weight by keeping you full till lunch
Types and technique Problem - Females feeling uncomfortable with themselves Product - A short journey of the group of females feeling uncomfortable with themselves at the beginning to them being happy at the end Emotional manipulation - Makes us empathise with the group of females at the start
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ReplyDeletespecial K
ReplyDeletetype: product and problem
many of the women in the advert feel that they cannot buy any jeans because of their size (problem)
At the end of the advert the women feel happy because the special K is saying that "you're so much more than a number" therefore suggesting that special K is the solution (product)
Cocopops - (usp) turns milk chocolatey
ReplyDeleteType : symbolic Casting of the cheeky monkey (personification)
Special K
ReplyDeleteThe USP is - Helps you to lose weight by keeping you full till lunch
Types and technique
Problem - Females feeling uncomfortable with themselves
Product - A short journey of the group of females feeling uncomfortable with themselves at the beginning to them being happy at the end
Emotional manipulation - Makes us empathise with the group of females at the start
Gillette's USP
ReplyDeleteType: Celebrity endorsement (Messi and Federer), product allows the perfect lifestyle.
Techniques: Brand indentity
Type: product is the solution (type problem)
ReplyDeletethe unique selling point is for both sexes
it has celebrity endorsement (Joe Hart)
it gives confidence