Look Here: Assignment 1, Task 1 and 2 Class Prezi (collaborative contribution)

Task 1: Sectors, Platforms and Consumption

Sectors New Media Platforms

Roopa: Via devices (Xbox, Apps, phones)

Nigel: Via websites (Pop Ups, Banners, viral videos, streaming, Flashmobbing?)

Tom: Interactive (advergames)

Sectors Old Media Platforms

Jeremiah: Via broadcast (TV ads, On Demand services)

Kenny: Via print (magazines, newspapers, bus or billboard)

James: Via cinema (trailers etc)

Ways Audiences Consume

Ese: non-digital consumption: print-based media, e.g. reading adverts in newspapers,

magazines, billboards, on buses, cinema adverts;

Daniel: captive audience (can't skip ads in cinema or live TV);

Ashley: passing audience; (background)

Josh: casual audience

Daniel: access through digital devices, e.g. tablet, PC, 

laptop, smart phone, games console;

Tim: audience control; (advergames, interactive)

Shontiece: audience targeting (smart profile ads like amazon)

Part 2 

Compare an old Sector and a New Sector (use one of the other student presentations on their blogs linked on the right).

Compare the differences between old and new 

1. How can you recognise this is an old sector, what platform/where would you find it, how are adverts presented (ie TV in between programmes, Youtube before a video plays you can sometimes skip?, Pop Ups when you go to a website.

2. What are the differences in how they target their audiences - individual and personal, or based on larger demographics like women's magazine or kids tv channel

3. How do the audience consume these ads differently (see, watch, interact, active or background noise). Is it casual, passing, is it via your phone or device, do you have control over it, do the audience like or retweet or interact with the ad? What are the differences? Can you skip it or are you a captive audience?

Task 2: Types

• Tim: the demonstration advert (of the product or service)

James & : the problem advert (where a problem is solved by the product or service)

Joshua & Kenny: the symbolic advert (e.g. where a flu germ is portrayed as an alien)

Daniel & Daniel: the comparative advert (comparing the product or service with similar products or services on the market)

Roopa: the perfect story/lifestyle (use of the product or service creates the perfect outcome, e.g. using a certain washing powder on your shirt gets you the job interview)

Nigel: benefit based (opposite to the problem-based type, where the positive effect of the product or service is emphasised, e.g. you will look younger)

Ese: testimonial (‘real’ people explaining why they love the product or service)

Jeremiah: celebrity adverts (celebrity endorsed; episodic or story based)

Tom & Shontiece: USP (unique selling point: something no other product has) 

Ashley: parody (where the advert mimics the format of another advert or media product, e.g. an advert for a pasty using the imagery and voiceover of an expensive perfume advert

Answer the questions below in the Prezi to describe (click forward button in the Prezi til you see your Type) below are the questions to answer.

Part 2: Compare 2 different Types of ads for youth audience.

Select another Type of from a presentation another student has covered (see the links to their blogs).

Use their answers (DO NOT COPY) to identify the differences between your ads - one must target a youth audience.

1. Compare and explain how these types are recognisably different.

2. Explain these differences in the 2 examples - refer to specifics ie 'the demonstration ad has a before and after of the product being used, whereas the symbolic advert shows the product as a superhero and the flu/dirt/germs/hunger as a supervillain'

3. Why is this type effective/appropriate in selling/promoting this product to its audience (who are they?)

Task 3: Prezi 2: Persuasive Techniques

Shontiece: emotional appeal: any additional example of the following targeting youth audience
Jeremiah: evoking negative emotions, e.g. fear, pain, guilt
Daniel: evoking positive emotions, e.g. happiness, joy, inspiration, aspiration
Tom: evoking compassion, e.g. pathos, empathy, sympathy, sentimentality

● appeal to logic or reason:

Nigel: facts and figures about the product or service
Daniel & James: features & benefits
Josh: unique selling point (USP)

● appeal to credibility or character:

Ashley: the ethics of the individual, e.g. charity campaigns
Kenny: reliability of product or service, e.g. through longstanding institutions or products
James: brand identification (associations of quality, kudos or prestige of product or service)
Tim: use of statistics from experts to add credibility
Ese: use of celebrity endorsements to add credibility

1. Describe how you recognise this technique and why you selected this advert as a suitable example

2. Examine and explain how the advert you selected creates this technique in detail (ie sympathy by using sad music, USP by its slogan)

3. Explain what makes this technique effective or appropriate in selling/promoting the product to the audience (who are they?)

Part 2:

Compare your Persuasive Technique with a different one from another student. Identify the differences and present them on your blog (DO NOT COPY THEIR DESCRIPTION).

1. Outline what are the differences between these techniques in the adverts selected

2. Explain why they are an appropriate technique in selling this particular product 

3. Which technique is most effective in appealing to a youth audience?




Use the examples of still images and video ads from the 'Showcase examples' on the blog, or the examples you looked at last lesson (click here)

When you have fininshed, embed the Prezis (3 of them) on separate blog posts on your blog. For each of the 3 posts, write or film your own comparison the different between your ad and another featured in a different category in the Prezi.